Mobile Native Promotion: Is It The Future? Mobile Native Promotion: Is It The Future?
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| Description | Native marketing is the only kind of marketing to actually work on mobile. Native advertisements works to participate with its customers on an emotional level by enabling advertisers and brands to present their own personality within a relevant, friendly framework - be it a social media platform, site or mobile app. Native is known for the way it can refrain from disturbing the user experience making it an exceptionally powerful tool for both advertisers and publishers. We have all found boundless scrolling and in-stream advertising present on social media platforms such as; Facebook, Twitter and Pinterest. In fact native on mobile devices has transformed advertisements and engagement levels. Native ads allow content to be amplified and repurposed and as a result videos are getting to be bigger on mobile - with an increasing variety of users uploading their videos to Facebook instead of directly to YouTube. Initially pioneered by Twitter in the kind of sponsored ads and later Facebook, native promotion was designed to be viewed on desktops. This has now been further adapted to be used across mobile and tablet PC devices. Social media stays the largest platform for native ads, but even outside the social media environment - according to study ran - 55% of users first participate with native from their mobile phone or tablet PC; as featured in The Drum. Recent research conducted by a European native marketing platform analysed 500 million native advertisements during 2014 and found that 22% of consumers were between 18 and 24 years old. Mobile opens up a completely new avenue to native advertisements with its ability to encourage dialogue between the ad and the customer when the user is for example near the company or shop being advertised; this is accomplished through geo-targeting technology. Through using mobile programs, such ads can blend in seamlessly without causing the amount of disruption a banner ad does. By ensuring something is being advertised in an intriguing, engaging but subtle way dramatically increases click through rates - this is just one reason an increasing variety of brands are turning to cellular native advertising. These subtle and exceptionally targeted ads through a mobile device are particularly exciting because they demonstrate the significance of cellular as an advertising platform. Native ads are set to be the future of mobile advertising station because of users becoming mostly resistant to using pop up or banner adverts; native mobile is set to grow significantly in the next 12 months. |
| Created | 1 Aug 2017 |
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